Why are trade directories printed?
The concept of printed publications disappearing with the advent of internet is false. Travel brochure print and distribution is increasing. Why? In short, because there is demand.
Trade publications produced by Sampsons Direct provide quality and experience that you cannot get from a computer screen. They capture the attention of readers in an immediate way that reduces the likelihood of distraction and interruption. Have you ever been interrupted by a pop up ad when reading a magazine? No.
We believe that the power of the Publisher’s brand (e.g. Tourism Queensland or AFTA) reinforces the quality and integrity of the publication. We produce them to a very high standard of quality to ensure that they are held in high regard by our readers who demand quality publishing with high utility and value. These are tools that will help our readers run better businesses and build on their success.
We put Trade Directories at their fingertips to ensure convenience, immediacy, ease and that means value for our advertisers.
